About Us

Delivering fashion, beauty and lifestyle news to the “everyday, real” fashionista

TheRealChick is a website that aims to deliver the latest news in fashion, beauty, lifestyle and entertainment to women from 18-45. Specifically, we cover beauty (makeup, spa, products, fragrance, etc.) fashion (trends, products, store openings, fashion show, luxury brands, trend setters, etc.), lifestyle (travel, dining/restaurants/recipes, diet trends, electronic devices, job news, relationship, etc.), entertainment (celebrity, movie releases/reviews, music reviews, reality shows, TV).

TheRealChick.com was created by April Williams, who writes using the moniker “April King” as a homage to her mother. King is her mother’s family name. April has a BA degree in Journalism and a MA in Education-New Media Design and Production and Computer Education.